phygital en · ADJ
Pronunciation
- /ˈfɪd͡ʒɪtl̩/
Etymology
Blend of physical + digital.
Meanings
-
(neologism, not-comparable) Relating to this sales method.
The experiential value is, therefore, a major component of luxury consumption in a phygital environment.
2019, Wided Batat, Digital Luxury: Transforming Brands and Consumer Experiences, SAGE, →ISBN, unnumbered page:
- (neologism, not-comparable) Both physical and digital at the same time.