personal brand en · NOUN
Etymology
Popularized by American consultant and author Tom Peters.
Meanings
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The public image of an individual's unique and desirable qualities, often based on particular marketing strategies and the use of social media.
Using my @grattongirl brand as example, my personal brand statement reads, “I delight in helping others create and unleash their personal brand on Twitter.”
2012, Sarah-Jayne Gratton, Follow Me! Creating a Personal Brand with Twitter, John Wiley & Sons, →ISBN, page 78:[…]I had a social and possibly sexual interest in my coworkers and in the founder boys; I had an ambitious vain interest in my personal brand as it appeared to the world[…]
2020, Emily Segal, Mercury Retrograde, New York: Deluge Books, →ISBN:His TikToks follow a well-trod formula: He ambushes someone in the park and asks deep-but-not-deep questions like: “How would you describe your personal brand?”; “What’s the most interesting thing on your Notes app?”; “Do you have any regrets?”
2022 September 7, Mia Adorante, “The TikTok Star of Washington Square Park”, in The New York Times, New York, N.Y.: The New York Times Company, →ISSN, →OCLC:In many cases, the brand also pays. Mr. Musk, who is both a successful businessman and a freewheeling personal brand, appears to be an exception.
2021 May 7, Taylor Lorenz, “Elon Musk: Memelord or Meme Lifter?”, in The New York Times, →ISSN:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| personal brands | Number=Plur | lexicographic |