Dictionary

persona en · NOUN

Pronunciation

• /pɜːˈsəʊnə/ (Received-Pronunciation)
• /pɝˈsoʊnə/ (General-American)
• /pəˈsəʊnə/ (Received-Pronunciation)
• (Southern-England) audio

Etymology

Borrowed from Latin persōna (“mask; character”), of uncertain origin. Suggested to be from Etruscan 𐌘𐌄𐌓𐌔𐌖 (φersu, “mask; masked individual; actor”), which could be a loan from Ancient Greek πρόσωπον (prósōpon, “face; appearance; mask used in ancient theatre to denote a character or, more generally, a social role”). Doublet of person and parson.

Meanings

1. A social role.
   • I've maintained a very public persona.
2. A character played by an actor.
3. The mask or appearance one presents to the world.
   • He keeps his online persona completely separate from his real-world one.
   • The latest in a long line of dirty dating tactics to emerge is “wokefishing,” a term coined by writer Serena Smith. “People masquerade as holding progressive political views to ensnare potential partners,” Smith told Vice. Wokefishermen can be thought of like catfishers — those who use fake online personas to defraud victims — but only for sex instead of money. 2020 July 30, Ben Cost, “Wokefish’ dating trend: Shady men are pretending to be progressive on apps”, in New York Post, archived from the original on 06 Oct 2020:
4. (qualifier:user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
   • To do so, your organization should create nuanced buyer personas for all relevant market segments or buyer groups that demonstrate affinity to your brand. These buyer personas should include standard demographic information […] 2014, Ira Kaufman, Chris Horton, Digital Marketing, page 128:

Forms

Deriveds

objectsona · fursona · worksona · personify

Relateds

in propria persona · persona muta · alter ego · dramatis persona · moniker · persona non grata · persona grata

Translations (28)

tr çehre (the appearance one presents to the world) · hu társadalmi/szociális szerep (social role) · de Persona (the appearance one presents to the world) · hu szereplő (character played by an actor) · sh ли̑к (character played by an actor) · uk персо́на (the appearance one presents to the world) · ru персона́ж (character played by an actor) · uk суспі́льна роль (social role) · hi पात्र (character played by an actor) · sv profil c framtoning (social role) · es identidad alterna (the appearance one presents to the world) · ru персо́на (the appearance one presents to the world) · hu szerep (character played by an actor) · tr kişilik (character played by an actor) · fr rôle social m casquette (social role) · hu személyiség (the appearance one presents to the world) · hu perszóna (the appearance one presents to the world) · fr personnage (character played by an actor) · cmn 人物 (social role) · uk персона́ж (character played by an actor) · hi चरित्र (character played by an actor) · pt perfil (imaginary person representing a particular type of client or customer) · pt personagem (character played by an actor) · mk лик (character played by an actor) · sv persona c image c fasad (the appearance one presents to the world) · hi व्यक्तित्व (social role) · sh lȋk (character played by an actor) · fr persona (the appearance one presents to the world)