Dictionary
Words, grammatical forms and meanings linked to the ontology.
passion point en · NOUN
Meanings
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A person's special interest, something that they care about and are driven by.
It helps if facilitators model this process by introducing themselves through the use of a passion point and a story that makes it come alive.
2012, Jay Rothman, From Identity-Based Conflict to Identity-Based Cooperation, page 30:What Westin needed was a passion point — something to serve as the focal point that would turn its simply satisfied guests into advocates.
2007, Chris Denove, James Power, Satisfaction: How Every Great Company Listens to the Voice of the Customer, page 143:
Forms