overfriendliness en · NOUN
Etymology
From overfriendly + -ness or over- + friendliness.
Meanings
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(uncountable) The quality of being too friendly
And I think part of it may have been a reaction to perceived overfriendliness of Clinton with the Hollywood crowd, and polls showing that people don't like celebrities.
2009 January 12, Ashley Parker, “Hollywood Clamors to Be a Part of Obama’s Big Day”, in New York Times:
Translations (1)
pl amikoszoneria (the quality of being too friendly)