Dictionary

overbrand en · VERB

Etymology

From over- + brand.

Meanings

1. To use too many brands (proprietary names in marketing).
   • If the product name is mentioned more than once in a sound bite and in the narration, you've more than likely overbranded it. Don't overburden your expert. 2007, Neil Henry, American carnival: journalism under siege in an age of new media:
   • "They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth... 2006, Ronald J Alsop, The 18 Immutable Laws of Corporate Reputation:
   • The good news is that overbranding and the absence of a coherent brand strategy are an obvious problem, if not a crisis. Anyone can count brands... 2008, David A Aaker, Spanning Silos: The New CMO Imperative:

Forms