Dictionary
Words, grammatical forms and meanings linked to the ontology.
open rate en · NOUN
Meanings
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(Internet) A measure used by marketers as an indication of how many people "view" or "open" the electronic mail they send out.
You calculate your open rate by using your non-bounce rate instead of the total e-mails sent because your open rate indicates the strength of your e-mail's identity and content apart from the strength of your deliverability.
2011, John Arnold, E-Mail Marketing For Dummies, John Wiley & Sons, →ISBN:
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A similar measure applied to conventional advertising mail.
Forms
Coordinates
click-through rate