nonprestige en · ADJ
Etymology
From non- + prestige.
Meanings
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(not-comparable) Not having or conveying high prestige; of unremarkable reputation.
Many nonprestige brands like Windex and Jell-O actually outperformed these venerable names.
1993, David A. Aaker, Alexander L. Biel, Brand equity & advertising: advertising's role in building strong brands: