nonmarketplace en · ADJ
Etymology
From non- + marketplace.
Meanings
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(not-comparable) Not of or pertaining to the economic marketplace.
But that, in fact, is the point: the nonmarketplace context of hypothetical products frees the designer to leapfrog practical-minded meetings about market share and profit margins and the like and to land at the bigger questions: is this something companies should do — or must do?
2008 April 20, Rob Walker, “Dreaming in Green”, in New York Times: