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Dictionary

Words, grammatical forms and meanings linked to the ontology.

nonbrand en · ADJ

Etymology

From non- + brand.

Meanings

  1. (not-comparable) Not of or pertaining to a commercial brand.
    • A nonbrand processing strategy refers to all other processing strategies where no evaluation of the advertised brand is made during exposure to the persuasive communication. 1985, Linda F. Alwitt, Andrew A. Mitchell, Psychological processes and advertising effects: