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Dictionary

Words, grammatical forms and meanings linked to the ontology.

neuromarketing en · NOUN

Etymology

Etymology tree Proto-Indo-European *(s)neh₁- Proto-Indo-European *-wr̥ Proto-Indo-European *snéh₁wr̥der. Ancient Greek νεῦρον (neûron) Ancient Greek νευρο- (neuro-)der. English neuro- English marketing English neuromarketing From neuro- + marketing.

Meanings

  1. (uncountable) A marketing discipline that studies consumers' sensorimotor, cognitive, and affective responses to marketing stimuli.