Dictionary
Words, grammatical forms and meanings linked to the ontology.
mystery shopping en · NOUN
Meanings
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(countable, uncountable) The practice of using mystery shoppers to evaluate a business.
Younkers, a midwestern department store chain, carries out 12,000 mystery shoppings a year in support of its Satisfaction Plus quality and productivity effort.
1990, James L. Heskett, Service Breakthroughs:Mystery shopping is, therefore, classified as an observational marketing research method even though communication is often involved.
2012, Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marketing:We were also keen to learn more about “mystery shopping" (something that was popular in the United States) and how it might help us to provide specific 'service' related information to individual managers.
1997, Peter Murley, Gower Handbook of Customer Service, page 151:Mystery shopping is used by many companies to assess the performance of their staff.
2005, Alan Marvell, GCE AS Travel and Tourism Single Award for Edexcel:
Forms
mystery shopping en · VERB
Meanings
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(form-of, gerund, participle, present) present participle and gerund of mystery shop