mumfluencer en · NOUN
Pronunciation
- (US) audio
Etymology
Blend of mum + influencer, equivalent to mum + -fluencer.
Meanings
-
(UK, informal, neologism) A mother who is an influencer on social media, typically using this platform to promote consumer products, offer parenting advice, or document her child's upbringing.
She is a UN Global Ambassador for Gender Equality, writes a column for Mother & Baby magazine, and was recently crowned the Number 1 Mumfluencer in the magazine.
2019, Louise Pentland, Wilde Women:She'd spent the weekend replying to the PRs offering money for branded content, setting up meetings and feverishly researching the 'mumfluencer' thing.
2019, Sophie White, Filter This:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| mumfluencers | Number=Plur | lexicographic | |
| momfluencer | Canada, US, alternative | lexicographic |