mori kei en · NOUN
Pronunciation
- /ˌmɔɹi ˈkeɪ/
Etymology
From Japanese 森系(もりけい) (mori-kei, literally “forest style”).
Meanings
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(qualifier:aesthetic, uncountable) A Japanese fashion aesthetic that celebrates forests, flowers, and other idyllic aspects of nature and rural living.
Mori Girl style, or Mori Kei, developed in the late 2000s, and is of particular interest to a forest-loving fairy-minded man or woman.
2019, The Faerie Handbook, page 130:My favourite subculture, that I eventually aspire to be a part of (both in my designs and in the way I dress) is Mori Kei.
2013 March 14, Mariam Armisen, quoting Stéphane Aurore Koné, “On Embracing Quirkiness”, in Q Zine, number 8, page 59:Inspired by the enchanting beauty of nature, Mori Kei fashion embraces flowing layers, earthy tones, and delicate floral patterns.
2023, Hermann Candahashi, Tokyo Tales: A Stranger in the Metropolis of 100 Villages, unnumbered page: