Dictionary
Words, grammatical forms and meanings linked to the ontology.
miss the mark en · VERB
Pronunciation
Meanings
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(literally) Of a projectile, to fail to hit the target.
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(figuratively) To fail to achieve the intended result.
In a statement provided to Ad Age, Tor Myhren, Apple’s vice president of marketing, said the company “missed the mark.”
2024 May 9, Emma Roth, quoting Tor Myhren, “Apple apologizes for iPad ‘Crush’ ad that ‘missed the mark’”, in The Verge:The party's manifesto missed the mark and failed to attract people's attention.
Forms
Relateds
wide of the mark