Dictionary

mindshare en · NOUN

Etymology

From mind + share.

Meanings

1. (uncountable, usually) The share (portion) of one's mind or headspace that has been garnered by a concept; the amount of attention or awareness that a concept gets in one's mind, especially in competition with the many other potential objects of attention, given the limits and opportunity cost of one's attention.
2. (often, qualifier:most especially, uncountable, usually) The share (portion) of one's mind or headspace that has been garnered by a concept; the amount of attention or awareness that a concept gets in one's mind, especially in competition with the many other potential objects of attention, given the limits and opportunity cost of one's attention. ▸ A consumer's awareness of a particular brand or product compared to that of its rivals.

Forms