Dictionary

microtargeted en · ADJ

Etymology

From micro- + targeted.

Meanings

1. Targeting a very narrow and specific audience.
   • Bishop, a journalist, and Cushing, a statistician, argue that the social and political balkanization of the past 30 years — microtargeted marketing, the proliferation of TV channels, more extreme political parties — is potentially dangerous. 2009 July 12, Elsa Dixler, “Paperback Row”, in New York Times:

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