Dictionary
Words, grammatical forms and meanings linked to the ontology.
message unit en · NOUN
Meanings
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An individual broadcasting slot, such as a single televised advertisement.
The GOP candidate campaign also mentioned health care in 12.2 percent of their ads' message units (n=9) and education in 8.1 percent (n=6).
2009, Federico Subervi-Velez, The Mass Media and Latino Politics, page 316:The planner has to consider the nature of the advertising message: some simply require more time and space to explain. Competitive activity often dictates more message units.
1996, William F. Arens, Jack J. Whidden, Contemporary Advertising, page 239:
Forms