Dictionary

martech en · NOUN

Etymology

Clipping of marketing technology, modeled on fintech etc.

Meanings

1. (uncountable) Marketing technology; technology (usually information technology) used for marketing.
   • This chapter draws on the expertise of martech heavyweights to provide a practical guide to assembling a marketing technology stack and planning a martech strategy. 2020, Christine Bailey, Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing, Kogan Page Publishers, →ISBN, page 185:
2. (countable) A marketing company.

Forms