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Dictionary

Words, grammatical forms and meanings linked to the ontology.

marketingese en · NOUN

Etymology

From marketing + -ese.

Meanings

  1. (informal, uncountable) The jargon used in marketing.
    • When Ford launched the Taurus, the design was characterized as "customer driven," marketingese for determining exactly what the customer wants and then bolting it into the concept. 1991 September, Popular Mechanics, volume 168, number 9, page 45: