mapvertising en · NOUN
Etymology
Blend of map + advertising. Though there is evidence of usage before, the term first came into heavy use in 2006. The word was trademarked in the United Kingdom only on November 29, 2004.
Meanings
- (uncountable) the concept and act of advertising on, or in direct relation to, maps; generally referring to online maps, but also including rooftop and other large, physical ads positioned for satellite photo opportunities.