lovemark en · NOUN
Etymology
From love + mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.
Meanings
-
An enhanced brand that inspires love and respect in consumers.
The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^([sic]) a particular product.
2013, Proceedings of the 3rd International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (QMEAS 2013), page 383:A recent attempt to add metrics to lovemarks can be seen in a Journal of Advertising Research article by Pawle and Cooper (2006). The authors developed a measure for emotion […]
2015, Douglas C. West, John Battice Ford, Essam Ibrahim, Strategic Marketing: Creating Competitive Advantage, page 206:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| lovemarks | Number=Plur | lexicographic |