Dictionary

loss leader en · NOUN

Pronunciation

• /ˈlɔs ˈlidɚ/ (General-American)
• /ˈlɒs ˈliːdə(ɹ)/ (Received-Pronunciation)
• (Australia) audio

Meanings

1. An item that is sold at or below cost in an effort to stimulate other profitable sales.
   • Siri can at least be a loss leader for iPhone sales, but Apple is also hunting around for more continual revenue from ads. 2022 November 21, Ron Amadeo, “Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year”, in Ars Technica:
   • Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substantial tariff wall, thereby facilitating ‘stabilised’ pricing. 1966, L. K. Skeoch, “Canada”, in B[asil] S. Yamey, editor, Resale Price Maintenance, 3rd edition, Chicago, Ill.: Aldine Publishers, →OCLC; republished as Resale Price Maintenance: A Comparative American–European Perspective, 1st paperback edition, Piscataway, N.J.: AldineTransaction, Transaction Publishers, 2008, →ISBN, page 26:
   • Krystof Zizka, a co-owner of the restaurant, says he doesn't make a penny on the oysters, though they are one of the reasons his three-year-old restaurant is so successful. The cheap late-afternoon oyster is to a restaurant what a liter bottle of Coca-Cola is to a supermarket: the loss leader that gets customers in the door, at which point they buy something else at full price. 2014 February 22, Karen Stabiner, “Loss leaders on the half shell”, in The New York Times, archived from the original on 09 May 2017:
   • Meanwhile, entrepreneurs were quick to capitalize on these shifts to stimulate purchase of their new wares, using new types of advertising, endorsements by prominent people, creation of shop displays, "loss leaders" (selling a popular item at a loss as a way to pull customers into a store), creative financial options, even consumer research and the stoking of new fads. 2010, Erik Assadourian, “The Rise and Fall of Consumer Cultures”, in Linda Starke, Lisa Mastny, editors, State of the World 2010: Transforming Cultures: From Consumerism to Sustainability: A Worldwatch Institute Report on Progress toward a Sustainable Society, New York, N.Y.; London: W. W. Norton & Company, →ISBN, page 11, column 1:

Forms

Translations (19)

de Lockvogelangebot (item sold at or below cost to stimulate sales) · pt produto chamariz (item sold at or below cost to stimulate sales) · ja ロスリーダー (item sold at or below cost to stimulate sales) · de Lockartikel (item sold at or below cost to stimulate sales) · sv lockvara (item sold at or below cost to stimulate sales) · pt chamariz (item sold at or below cost to stimulate sales) · is aðdráttarvara (item sold at or below cost to stimulate sales) · fr produit d'appel (item sold at or below cost to stimulate sales) · it articolo civetta (item sold at or below cost to stimulate sales) · fi tarjoustuote (item sold at or below cost to stimulate sales) · fi sisäänheittotuote (item sold at or below cost to stimulate sales) · es gancho comercial (item sold at or below cost to stimulate sales) · he לוס לידר (item sold at or below cost to stimulate sales) · lv prece par pazeminātu cenu (item sold at or below cost to stimulate sales) · de Lockware (item sold at or below cost to stimulate sales) · cmn 損失領導物 /损失领导物 (item sold at or below cost to stimulate sales) · ko 로스리더 (item sold at or below cost to stimulate sales) · sv lockpris (item sold at or below cost to stimulate sales) · pt produto de engodo (item sold at or below cost to stimulate sales)