Dictionary
Words, grammatical forms and meanings linked to the ontology.
link building en · NOUN
Meanings
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(uncountable) The process of establishing relevant links to a website from external sites for the purpose search engine optimization.
However, you need to understand the difference between link building and link baiting before you go link crazy! The key to successful linking in content marketing is to achieve a healthy marriage of link building and link baiting: […]
2011, Susan Gunelius, Content Marketing For Dummies, John Wiley & Sons, →ISBN, page 53: