Dictionary

landing page en · NOUN

Etymology

1996, from landing + page.

Meanings

1. A web page at which a user first arrives when visiting a website, now especially one optimized for a marketing campaign or for lead generation.
   • If they see their user-generated scent of information (keywords) on a website's landing page, they believe the page will help ... Searchers become confident that the landing page is giving them what they need. 2009, Shari Thurow with Nick Musica, When Search Meets Web Usability, page 71:
   • Is your landing page clearly about that keyword, and is the keyword used repeatedly on the landing page? 2010, Perry S. Marshall with Bryan Todd, Ultimate Guide to Google Ad Words, page 110:
   • Your most important information on the landing page should be above the fold. 2008, Susan Sweeney, 101 Ways to Promote Your Tourism Business Web Site, page 104:
   • When the user arrives at that landing page the content is not generic (as the home page will be) but specific 2007, Richard Gay with Alan Charlesworth and Rita Esen, Online marketing: a customer-led approach, page 294:
   • A good international landing page should have languages in some type of graphic that all browsers can read, followed by a selection of other languages that the user can shoot to quickly. 1996, Robert F. Breedlove, Web Programming Unleashed, Indianapolis: Sams.net, page 910:

Forms

Relateds

page view · home page · start page · exit page · entry page · web page

Synonyms

lander

Translations (6)

fr atterripage (arriving web page) · pl landing page (arriving web page) · de Landingpage (arriving web page) · fi aloitussivu (arriving web page) · sv landningssida (arriving web page) · de Landeseite (arriving web page)