kidfluence en · NOUN
Etymology
Blend of kid + influence.
Meanings
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(uncountable) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."
2002, Stephen Kline, Greig de Peuter, “Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising”, in Daniel Thomas Cook, editor, Symbolic Childhood, Peter Lang, →ISBN, page 266: