hyperindividualism en · NOUN
Etymology
From hyper- + individualism.
Meanings
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(uncountable) A tendency for people to act in a highly individual way, without regard to society.
As quickly as bottled water became a symbol of healthy hyperindividualism — sort of an iPod for your kidneys — a backlash turned it into the devil’s drink.
2008 June 15, Lisa Margonelli, “Tapped Out”, in New York Times: