hyperadvertising en · NOUN
Etymology
From hyper- + advertising.
Meanings
- (uncountable) Excessive or ubiquitous advertising.
-
(uncountable) Advertising by means of the Internet and hypermedia.
[T]he structure of hyperadvertising is different […] The new platform has great potential for expansion and revision. Janoschka offers an introduction to the world of web advertising that will provide a basis for documenting these changes over time.
2006, Language Problems & Language Planning, page 207:Applying her classification of online texts to hyperadvertising, the initial advertising message of a web ad is an e—text. It is linearly structured and, as the source of the linked advertising message, part of a hypertext.
2004, Anja Janoschka, Web Advertising: New forms of communication on the Internet: