Dictionary

hard-launch en · VERB

Etymology

From hard launch.

Meanings

1. (transitive) To release (a product or service) to the general public.
2. (informal, transitive) To announce (a romantic relationship) or reveal (one's romantic partner) in an explicit manner.
   • Vogue is, of course, where [Jeff] Bezos hard-launched his relationship with [Lauren] Sánchez. 2025 June 21, Jo Ellison, “The Bezos merger we all want a piece of”, in FT Weekend (Life & Arts section), London: The Financial Times Ltd., →ISSN, →OCLC, page 22:
   • The pair got in touch after that proclamation and began dating shortly thereafter. They in effect hard-launched their relationship in September 2023 when Swift appeared at Arrowhead Stadium to watch Kelce—and the Kansas City Chiefs—play the Chicago Bears. 2025 August 26, Jenna Amatulli, “Taylor Swift and Travis Kelce announce engagement on social media”, in The Guardian, →ISSN:
   • Emily Ratajkowski and Eric André just hard-launched their budding romance with a tasteful joint nude shared via the comedian’s Instagram on Valentine’s Day. 2023 February 14, Hanna Lustig, “Emily Ratajkowski and Eric André Hard-Launched Their Relationship With a Joint Nude Instagram”, in Glamour:
   • The celebs ring in the new year, and Zazie takes the opportunity to fully hard launch their ’ship. S’cute! 2024 October 30, Gretty Garcia, “Zazie Beetz and David Rysdahl’s Relationship Timeline All in One Place”, in Cosmopolitan:

Forms

Coordinates

soft-launch · soft-launch