guard book en · NOUN
Meanings
-
An advertising agency's internal archive of work done for a particular client.
Most of the advertising material surviving from Rowntree & Co. is in the form of guard books of cuttings and proofs of press and magazine advertising, and therefore most of the material pre c. 1950 is in black and white.
1997, Judith Burg, A Guide to the Rowntree and Mackintosh Company Archives:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| guard books | Number=Plur | lexicographic |