granola en · ADJ
Pronunciation
- /ɡɹəˈnoʊlə/ (General-American)
- (US) audio
Etymology
Genericized trademark from Granola, a brand of breakfast cereal registered in 1886 by Will Keith Kellogg and in use into the early 20th century. It was initially known as Granula and renamed Granola to avoid legal problems with James Caleb Jackson, who invented a similar cereal in 1863, named Granula after the granules of Graham flour, the main ingredient. The food and name were revived in the 1960s. By 1967, it appears in American English, probably from Italian grano (“grain”) or granular + the commercial suffix -ola.
Meanings
-
(Canada, US, of a person) Eating healthy food, supporting the protection of the environment, and having liberal views.
You see more and more of the granola hippie activist types these days.
Rather, the anti-vax movement is almost entirely a phenomenon of the affluent crunchy granola Left—as everyone across the political spectrum acknowledged until the last week or so.
2015 February 13, Dennis Saffran, “The Orwellian Campaign To Project Anti-Vaccination Onto Republicans”, in The Federalist:[…]behind them a granola-looking mom in denim overalls and a t-shirt was pulling in to do her drop-off . . . from a Prius.
2013 November 21, Jame Schaefer, Tobias Winright, Environmental Justice and Climate Change, page 228:Yet some experts believe that voices from the far right are beginning to drown out those of the crunchy granola crowd.
2020 June 18, Kiera Butler, “The Anti-Vax Movement’s Radical Shift From Crunchy Granola Purists to Far-Right Crusaders”, in Mother Jones:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| most granola | Degree=Sup | lexicographic | |
| more granola | Degree=Cmp | lexicographic |
wikipedia: Globe Pequot Press · wikipedia: Will Keith Kellogg · wikipedia: James Caleb Jackson · wikipedia: Granula · wikipedia: Graham flour