Dictionary
Words, grammatical forms and meanings linked to the ontology.
go negative en · VERB
Meanings
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(US) To focus on attacking political opponents rather than promoting oneself.
The goal of this chapter is to situate our work in the broader literature on negative campaigning, as well as to address a key question: why do candidates have to go negative?
2015, Kyle Mattes, David P. Redlawsk, The Positive Case for Negative Campaigning, page 24:After losing several primaries and facing a campaign debt of $250,000, his associates persuaded him to go negative.
2008, Lynda Lee Kaid, Christina Holtz-Bacha, Encyclopedia of Political Communication, volume 1:We also found that gubernatorial candidates went negative on Twitter.
2016, Yasmin Ibrahim, Politics, Protest, and Empowerment in Digital Spaces, page 187:All four of the principle candidates in the 2008 presidential election “went negative” in their acceptance addresses.
2011, Judith S. Trent, Robert V. Friedenberg, Robert E. Denton (Jr.), Political Campaign Communication: Principles and Practices (page 235)
Forms