get woke, go broke en · X
Etymology
Attributed to American author John Ringo.
Meanings
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(informal, neologism) Businesses that focus on social activism to align themselves with social justice are liable to lose customers.
According to Ringo, the convention then pushed its conservative members out of its planning committee, attendance dropped over years, and it’s now defunct. “Get woke, go broke,” he says of any organization who bows to SJW pressure.
2018 April 17, Jon del Arroz, “Author John Ringo Responds to SJW Assault That Led to Sci-Fi Convention Ban”, in Dangerous, archived from the original on 17 Apr 2018:This led to the biting critical slogan “Get woke, go broke” to characterise the commercial failure of “woke” (“politically enlightened”) policies in an open marketplace.
2019, Alexander Adams, Culture War: Art, Identity Politics and Cultural Entryism:Get woke, go broke isn’t just about money, it’s about credibility and truth. These people have been broken by their own pride, their sense of entitlement, and their own disdain of anyone who does not agree with them.
2018 May 19, David Prentice, “Code Red: The Coming Eruption”, in American Thinker:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| go woke, go broke | alternative | lexicographic |
Antonyms
Translations (8)
es ponte pobre hazte pobre (businesses that attempt to align themselves with social justice causes are liable to lose customers) · es hazte progre y vuélvete pobre (businesses that attempt to align themselves with social justice causes are liable to lose customers) · fr devenez éveillé et soyez fauché (businesses that attempt to align themselves with social justice causes are liable to lose customers) · fr éveillé mais fauché (businesses that attempt to align themselves with social justice causes are liable to lose customers) · fr trop de politiquement correct c'est économiquement incorrect (businesses that attempt to align themselves with social justice causes are liable to lose customers) · es hazte progre hazte pobre (businesses that attempt to align themselves with social justice causes are liable to lose customers) · it fai il risvegliato e sei rovinato (businesses that attempt to align themselves with social justice causes are liable to lose customers) · pt quem lacra não lucra (businesses that attempt to align themselves with social justice causes are liable to lose customers)