gay vague en · NOUN
Etymology
Coined by the journalist Michael Wilke of Advertising Age in 1997.
Meanings
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(informal, uncountable) An advertising strategy designed to appeal to gay consumers through subtle, ambiguous, or not fully explicit representations of same-sex relationships or orientations.
For quotations using this term, see Citations:gay vague.
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| gay-vague | alternative | lexicographic |