Dictionary
Words, grammatical forms and meanings linked to the ontology.
drive time en · NOUN
Meanings
-
(countable, uncountable) The time it takes to drive between two points.
My commute drive time is usually 45 minutes, but it can be 20 if I leave at 5:30am.
I get some of my best thinking done during my drive times.
Drive time to the park from the Interstate is 40 minutes.
-
(countable, uncountable) The time of the day when most people commute to work, regarded as a popular time to listen to the radio.
Mornings and afternoons are called "drive time" because that is when most people are driving. When people commute they tend to listen to the radio, thus drive time is primetime when it comes to total number of radio listeners. During drive time, radio stations have a captive audience.
2007, Chris Schneider, Starting Your Career in Broadcasting page 212:
Forms
Relateds
prime time
Synonyms
driving time