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Dictionary

Words, grammatical forms and meanings linked to the ontology.

dramatic structure en · NOUN

Meanings

  1. (countable, uncountable) The sequence that a five-act play follows, including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe.
  2. (countable, uncountable) One of four formats used in commercials that are designed to affect the audience emotionally, not just rationally: emotional pivot, positive transition, emotional build, and sustained emotion.
    • The laptop ad that first showed an IT team with a problem and then showed FooCorp as the solution used emotional pivot as its dramatic structure.

Forms

SpellingFeaturesLabelsSource
dramatic structures Number=Plur lexicographic

Relateds

emotional pivot · emotional build · advertising · positive transition · sustained emotion