Dictionary

downmarket en · ADJ

Etymology

From down- + market.

Meanings

1. Designed for low-income consumers.
   • Near-synonym: low-end
2. Of, or relating to the less prestigious sector of the market.
   • Near-synonym: low-end

Forms

Antonyms

upscale · upmarket · upmarket · high-end · upscale · high-end

Relateds

down at heel · down and out

Synonyms

low-end · low-end

Translations (1)

cmn 下沉市場的 /下沉市场的 (designed for low-income consumers)

downmarket en · ADV

Etymology

From down- + market.

Meanings

1. Towards the less prestigious sector of the market.
   • Sadly, by the 1970s the arcade had gone downmarket with brash shop fronts and cheap shops, some of doubtful reputation. 2021 December 15, Robin Leleux, “Awards honour the best restoration projects: The Great Western Railway Craft Skills Award: Victoria Arcade”, in RAIL, number 946, page 59:

Forms

Antonyms

upmarket

Coordinates

mid-market

downmarket en · VERB

Etymology

From down- + market.

Meanings

1. (transitive) To render or become downmarket.
   • As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel. 2000, Helen Jefferson Lenskyj, Inside the Olympic Industry: Power, Politics, and Activism, page 147:
   • If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […] 2011, Ricardo Gil Soeiro, Sofia Tavares, Rethinking the Humanities: Paths and Challenges, page 37:

Forms

Translations (1)

cmn 下沉 (Translations)