direct marketing en · NOUN
Meanings
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(uncountable) Marketing that reaches potential buyers by communications directly addressed to the consumer or customer.
In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.
2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:
Deriveds
Hyponyms
Translations (5)
uk прями́й ма́ркетинг (marketing that reaches customers by direct communication) · pl marketing bezpośredni (marketing that reaches customers by direct communication) · fi suoramarkkinointi (marketing that reaches customers by direct communication) · cmn 直接式行销 (marketing that reaches customers by direct communication) · cmn 直效營銷 /直效营销 (marketing that reaches customers by direct communication)