demarketing en · NOUN
Etymology
Etymology tree Proto-Indo-European *de Proto-Indo-European *-h₁ Proto-Indo-European *déh₁ Proto-Italic *dē Latin dē Latin dē-der. English de- English marketing English demarketing From de- + marketing.
Meanings
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(uncountable) Marketing where the goal is reducing the demand for goods or services.
The "just say no" advertising campaign was mostly ineffective demarketing of illegal drugs.
Synonyms
Translations (1)
fr démarketing (negative advertising)