decoy effect en · NOUN
Meanings
- The phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated: that is, the third option is inferior in all respects to one option, but, in comparison to the other, it is inferior in some respects and superior in others.
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| decoy effects | Number=Plur | lexicographic |