Dictionary

customerize en · VERB

Etymology

From customer + -ize.

Meanings

1. (transitive) To adapt to the needs or goals of a customer, or customers in general.
   • Customerize the company! Am I right or am I right? For forty years or thereabouts, marketers have worshipped at the feet of the customer. 2004, Stephen Brown, Free Gift Inside!!: Forget the Customer. Develop Marketease, page 7:
   • He knew, however, that he wanted to reposition and “customerize” the HR department at SBC. 1996, Randall S. Schuler, Paul F. Buller, Cases in Management, Organizational Behavior and Human Resources Management, page 259:

Forms