Dictionary

culturejack en · VERB

Etymology

From culture + jack.

Meanings

1. (alt-of, alternative) Alternative form of culture-jack.
   alt of culture-jack
   • A subset of jacking of the news kind is culturejacking. That is, for instance, when you populate online messages entirely with words from Urban Dictionary in a desperate attempt to be relevant to your brand's target audience. 2015 June 23, Delshad Irani, “When brands 'heart bae' on social media”, in Economic Times:
   • Other developers are taking a more direct approach to culturejacking the video games industry. 2016, Shelina Janmohamed, Generation M: Young Muslims Changing the World, →ISBN, page 178:

Forms