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Dictionary

Words, grammatical forms and meanings linked to the ontology.

counteradvertising en · NOUN

Etymology

From counter- + advertising.

Meanings

  1. (uncountable) A form of advertising that aims to dissuade consumers from a product or service.
    • He added, “What we know is that counteradvertising in general works.” 2009 June 30, Clyde Haberman, “Aiming Wide in City War on Smoking”, in New York Times: