Dictionary

clickstream en · NOUN

Pronunciation

• (UK) audio

Etymology

From click + stream.

Meanings

1. A profile of a user's activity in a web browser or other software, based on what is clicked.
   • Clickstream analytics are usually monitored on an aggregate basis. Server-based clickstream analysis provides valuable insight into visitor behavior. For instance, by learning which paths users most frequently take on a site and which routes lead to sales, you can make changes in content and calls to action[…] 2017, Jan Zimmerman, Deborah Ng, Social Media Marketing All-in-One For Dummies, John Wiley & Sons, →ISBN:
   • “My clickstream data is sensitive information,” she told Mr. Zaneis, “and it belongs to me.” 2007 May 12, Dan Mitchell, quoting Kaliya Hamlin, “Online Ads vs. Privacy”, in New York Times:

Forms

Synonyms

click path