clean fashion en · NOUN
Etymology
Based on clean eating etc.
Meanings
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(uncountable) Environmentally friendly produced clothing, avoiding “forever chemicals”, synthetic dyes, etc.
Some brands are seizing this as an opportunity to reposition themselves as “clean fashion”. Last month, the US clothing brand Everlane relaunched itself as “clean luxury”, pledging to focus on materials, chemistry and factory environments.
2025 June 28, Kate Finnigan, “‘Clean fashion’ gets into shape”, in FT Weekend (Life & Arts section), London: The Financial Times Ltd., →ISSN, →OCLC, page 4: