charismatic megafauna en · NOUN
Meanings
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(plural, plural-only) Large animals with broad popular appeal, especially as used by activists to focus public opinion on environmentalist goals.
Conservationists often talk about the power of charismatic megafauna to get the public to care about the environment.
2011, Emma Marris, Rambunctious Garden, page 156:Of course, it's easier to raise money for something fluffy. Charismatic megafauna like the panda do appeal to people's emotional side, and attract a lot of public attention.
2009 September 23, The Guardian:We might examine first the special nature of restoration or preservation issues as they relate to charismatic megafauna, the high-profile species of which wolves are a classic example.
2001, Daniel Kemmis, Wolves and Human Communities, page 9:
Translations (6)
es megafauna carismática (large animals with broad popular appeal) · fr mégafaune charismatique (large animals with broad popular appeal) · pt megafauna carismática (large animals with broad popular appeal) · pl charyzmatyczna megafauna (large animals with broad popular appeal) · fi karismaattiset lajit (large animals with broad popular appeal) · pt fofofauna (large animals with broad popular appeal)