brownwash en · VERB
Etymology
From brown (“best colour to cover up dirt”) + -wash.
Meanings
-
(rare) To rebrand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs.
Company X are brownwashing when they say they are partners with child rights NGO Y, yet employ child labor in their factories in Country Z.
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| brownwashing | Tense=Pres, VerbForm=Part | lexicographic | |
| brownwashed | Tense=Past, VerbForm=Part | lexicographic | |
| brownwashed | Tense=Past | lexicographic | |
| brownwashes | Number=Sing, Person=3, Tense=Pres | lexicographic |
Coordinates
sustainwash · whitewash · humanewash · bluewash · greenwash · redwash