broification en · NOUN
Etymology
From bro + -ification.
Meanings
-
(slang, uncountable) The process of someone or something becoming aligned with bro culture.
Printing ancient battle cries on Italian cotton may be an innocuous flex, but it’s part of a transformation that has quietly remade [Mark] Zuckerberg’s public image, attracting the same generation of start-up guys who once idolized Elon Musk. [see title]
2024 October 4, Nitasha Tiku, Naomi Nix, “Inside the bro-ification of Mark Zuckerberg”, in The Washington Post:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| bro-ification | alternative | lexicographic |