brandwagon en · NOUN
Etymology
Blend of brand + bandwagon; see jump on the bandwagon.
Meanings
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(informal) A trend or craze relating to a marketed brand.
Because they don't want their (stupid, chicken, technophobic) competitors to wake up and get on the bandwagon, or should I say, brandwagon […]
2011, Jeffrey H. Gitomer, Social Boom!, page 67:Through online relationships, current loyal customers can possibly persuade new customers to jump on the brandwagon.
2013, Barbara E. Kahn, Global Brand Power: Leveraging Branding for Long-Term Growth, page 17:
Forms
| Spelling | Features | Labels | Source |
|---|---|---|---|
| brandwagons | Number=Plur | lexicographic |