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Words, grammatical forms and meanings linked to the ontology.

brandjacking en · NOUN

Etymology

Blend of brand + hijacking.

Meanings

  1. (Internet, uncountable) The imposture of the online identity of another person or company.
    • This is one of the more blatant forms of brandjacking, in which a person claims to be an official representative of the company. 2009, Joel Postman, SocialCorp: social media goes corporate, page 121: